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Explore effective strategies for communicating complex technical information to diverse audiences in this 21-minute conference talk from Security BSides San Francisco. Learn how to navigate tough transformations by getting users on your side, focusing on human-centric approaches to implementation. Discover techniques for relating technical concepts to varied stakeholders, including those who may be reluctant to change. Gain insights into identifying and leveraging motivations that resonate with different user groups, ultimately fostering better understanding and adoption of technical solutions.