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Explore effective threat modeling techniques for new and unfamiliar territories in this 28-minute conference talk from BSidesSF 2023. Learn how to navigate the challenges of implementing security measures when teams propose innovative features for new devices. Discover strategies for educating teams, communicating security concepts to diverse audiences, and creating comprehensible threat models for novel projects. Gain insights into fostering a strong security culture within engineering organizations while adapting to emerging technologies and applications.