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Explore the world of beacon technology and its integration with the Windows platform in this 47-minute conference talk. Dive into the fundamentals of Bluetooth Low Energy (BLE) and discover how beacons can bring physical context to mobile applications. Learn about the evolution of beacon technology, from Apple's iBeacons to Google's Eddystone project, and understand the recent developments in Windows APIs for beacon interaction. Gain insights into interesting beacon applications, distance measurement, and custom data transmission. Examine the current status of beacons on Windows Phone, walk through creating a new project, and discuss security implications. Get hands-on with code examples and access repositories to jumpstart your beacon development journey on the Windows platform.