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Explore how unconventional ideas can lead to sustainable solutions and career choices in this 18-minute TEDx talk by Xenia Sidorenka. Discover the key questions to ask when seeking a profession that aligns with sustainability goals while nurturing personal passions. Learn from Sidorenka's journey as an international Fashion Designer who transformed her understanding of a designer's mission in the 21st century, focusing on sustainable product design. Gain insights into her experience in mass production within the textile industry and the founding of UseDem, an upcycle brand committed to saving drinking water and reducing textile waste. Understand how sustainable business solutions can address the environmental impact of the fashion industry and other sectors.