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Explore the importance of making birth a special experience in this TEDxNHS talk by Florence Wilcock, a consultant obstetrician. Drawing from her extensive clinical and personal experience, Wilcock shares compelling stories, challenges conventional practices, and injects humor to highlight the crucial aspects of this life-changing event. Gain insights into improving women's maternity care experiences, supporting personalized birth preferences, and addressing perinatal mental health. Learn about innovative approaches like the 'Whose Shoes' workshops and the #MatExp grassroots movement, aimed at enhancing maternity services. Discover how Wilcock's work, including her podcast TheObsPod, contributes to demystifying obstetrics for both healthcare professionals and expectant families. Note: This talk contains sensitive content related to birth loss and birth trauma.