Explore a captivating 22-minute SXSW Studio interview featuring Bijan Robinson, Texas Longhorns running back and projected NFL first-round draft pick, alongside Craig Allen, Founder and Chief Creative Officer of CALLEN. Delve into Robinson's journey beyond athletics, discussing his NIL partnerships and venture into entrepreneurship with his gourmet dijon mustard brand, Bijan Mustardson. Gain insights from Allen's extensive experience at Wieden + Kennedy, including his work on the iconic "Smell Like A Man, Man" campaign for Old Spice. Discover the duo's collaborative process, their perspectives on NIL opportunities, competition, and personal growth. Learn about the origins of their partnership, the creation of Bijan Mustardson, and the challenges of navigating the evolving landscape of college athletics and business ventures.
Overview
Syllabus
Intro
NIL
The Wild Wild West
How they met
The name Easy Money
Finding opportunities
Setting the tone
Working with Craig
Money
Competition
Growing Up
Andy Reid
Taught by
SXSW
