Big Data Isn't Big - Dr Jamie Graves

Explore the misconceptions surrounding Big Data in this insightful 26-minute talk by Dr. Jamie Graves of Zonefox. Delve into the theory behind Big Data, comparing Twitter and Facebook's approaches, and uncover the true meaning and focus of effective data utilization. Learn how to evaluate and interpret Big Data results, addressing common challenges and receiving practical advice for implementation. Examine the importance of endpoints in data collection and analysis. Gain valuable insights to make Big Data work for you, challenging the notion that bigger is always better in the realm of data analytics.