Beyond the Second Screen - Making Sport Interactive

Explore the evolution of interactive sports engagement in this insightful Web Summit talk featuring Danny Keens, Ben Gallop, and Ian Prior. Discover how sports organizations are leveraging digital platforms to create virtual meeting places for fans of all ages. Learn about Twitter's role in sports interaction, the BBC's innovative approaches, and strategies for audience retention. Gain valuable insights into distribution methods, real-time fan engagement techniques, and the success of initiatives like BBC Wimbledon. Understand the next steps in sports interactivity and how to keep fans engaged in an increasingly digital landscape.