Beyond the Polar Bear

Explore domain modeling design and its impact on user experience in this GOTO 2013 conference talk. Learn how the BBC restructured their website using content-centered domain modeling to better align with users' mental models and create meaningful connections between topics. Discover how this approach unlocks archive content, improves findability, and enhances shareability. Gain insights into breaking down complex subjects into relatable components, creating scalable navigation patterns, and achieving superior SEO. Understand how this process brings together designers, developers, users, and content strategists as creative partners from the start. Delve into real-world examples from BBC's website redesign, including their programming model, food section, and wildlife finder. Examine the benefits of single URLs, URI design, and the importance of content-driven structures. Explore the intersection of domain-driven design and user experience, and learn how to create semantically-structured products that integrate seamlessly with the wider web.