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Explore the evolving landscape of software engineering career paths in this insightful conference talk from NDC Oslo. Delve into the emergence of Staff Plus roles as alternatives to traditional management tracks for experienced developers seeking to expand their influence. Learn about the distinct archetypes within Staff Plus positions and the new skill sets required to excel in these roles. Discover strategies for moving beyond coding to focus on technical leadership, influencing without authority, and guiding the engineering direction of an organization. Gain valuable insights on prioritizing impactful work, supporting engineering team success, and navigating the transition towards a Staff Plus role. This comprehensive presentation equips ambitious developers with the knowledge and perspectives needed to pursue advanced individual contributor positions in the software industry.