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Explore current industry trends and buzzwords in data architecture with seasoned Data Engineer Simon Whiteley in this 54-minute conference talk from SQLBits. Gain insights into which trends are likely to endure and which may be mere sales gimmicks. Learn to distinguish between hype and strategic direction as Whiteley cuts through the noise to reveal underlying ideals in data architecture. Discover which bandwagons might actually propel your organization in the right direction and which to avoid.