Behavioural Data Science at The Turing - Ganna Pogrebna, University of Birmingham

Explore a thought-provoking lecture on Behavioural Data Science delivered by Professor Ganna Pogrebna from the University of Birmingham at the Alan Turing Institute. Delve into the fascinating intersection of behavioural economics, data science, and decision-making as Pogrebna shares insights from her extensive research. Learn how quantitative models can describe and predict individual and group behavior, and discover applications in smart technological and social systems, cybersecurity, human-computer interactions, and business models. Gain valuable knowledge on how cities, businesses, charities, and individuals can optimize their decision-making processes for better outcomes and increased well-being. This 31-minute talk offers a unique perspective on the power of interdisciplinary approaches in understanding and improving human behavior through data-driven insights.