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Learn to critically evaluate health claims and scientific evidence with epidemiologist Ben Goldacre in this fast-paced TED talk. Explore common tactics used to distort evidence, from blatant nutritional assertions to subtle pharmaceutical industry maneuvers. Discover the importance of studies on real people, understand the placebo effect, and uncover methods used to manipulate trial data. Gain valuable insights into interpreting scientific information and become better equipped to distinguish between credible research and misleading claims in the health and medical fields.