A New Era of Design Process and Culture

Explore the evolving landscape of design process and culture in this insightful conference talk from CSS Day 2019. Delve into the critical importance of crafting compelling experiences that deliver long-term value in an era where technology and design are increasingly central to human life. Learn how to develop a product design process that balances user values, quality, business impact, and velocity. Discover strategies for building a strong design-driven culture that integrates user experience design into product decision-making and inspires teams to excel. Examine the new era of design culture centered around courage, values, and innovation, and uncover methods to thoughtfully accelerate the product design process while maximizing design maturity within organizations. Gain valuable insights from Başak Haznedaroğlu's expertise in this 50-minute presentation that challenges designers to adapt and thrive in the changing digital landscape.