Real-time Personalization at Tripadvisor Using ScyllaDB and AWS - DAT204

Explore a lightning talk from AWS re:Invent 2024 where Dean Poulin, Tripadvisor's Data Engineering Lead, reveals the technical architecture behind their real-time personalization system. Discover how Tripadvisor leverages ScyllaDB on AWS infrastructure to deliver personalized travel recommendations within milliseconds of user interaction. Learn about the implementation of advanced machine learning models that process massive amounts of user data to assess traveler preferences and behavior patterns. Gain insights into the technical challenges and solutions involved in scaling personalization systems to handle Tripadvisor's growing user base and data volume. Understand how the combination of AWS services and ScyllaDB enables rapid data processing and real-time decision making to enhance the travel planning experience for millions of users.