How Amazon Enhanced Shopping with Generative AI and Foundation Models

Explore a 48-minute conference session from AWS re:Invent 2023 that delves into how Amazon Search leverages AWS services and generative AI to revolutionize online shopping experiences. Discover the journey of implementing generative AI research into production environments, focusing on the enhancement of Amazon's massive search engine that serves hundreds of millions of customers and indexes billions of products worldwide. Learn about the technical process of scaling scientist productivity and developing foundation model refresh and inference capabilities using Amazon silicon. Gain insights into how one of the most heavily trafficked websites in the US utilizes robust AWS services and cutting-edge generative AI techniques to create more intuitive and delightful shopping experiences for its global customer base.