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Explore the transformative potential of knowledge graph technology in data-centric engineering through this 55-minute lecture by Prof Markus Kraft. Delve into "The World Avatar," a dynamic knowledge graph (dKG) designed to create a comprehensive digital replica of the world. Discover how this innovative approach facilitates seamless integration of diverse data formats and software systems, enabling automated data-centric engineering. Examine various use cases demonstrating The World Avatar's cross-domain applications, ranging from molecular to global scales, aimed at enhancing efficiency, reducing costs, lowering carbon emissions, and improving resilience. Gain insights into the implications of digitalization for environmental and social sustainability, and understand how knowledge graph technology addresses these challenges in science, engineering, and society.