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Explore the world of augmented reality with Blippar's CEO Ambarish Mitra in this captivating 18-minute talk from Web Summit 2017. Dive into the history and evolution of Blippar, a leading AR company, and gain insights into semantic and geometric understanding in AR technology. Watch a live phone demonstration showcasing Blippar's capabilities, learn about their latest product offerings, and understand the inner workings of their innovative AR solutions. Discover real-world applications through an engaging case study, highlighting the transformative potential of augmented reality across various industries.