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Explore the third installment of a comprehensive examination on attitudes in this 26-minute video lecture. Delve into advanced concepts and theories surrounding attitude formation, change, and influence. Gain valuable insights into the psychological mechanisms that shape our beliefs, opinions, and behaviors. Analyze real-world examples and case studies to better understand the practical applications of attitude research in various fields such as social psychology, marketing, and organizational behavior. Enhance your knowledge of cognitive, affective, and behavioral components of attitudes, and learn how they interact to form complex psychological constructs. Discover strategies for measuring and assessing attitudes, as well as techniques for attitude change and persuasion. Engage with cutting-edge research and contemporary debates in the field of attitude studies.