Real-time Art-Driven Experiences Across Virtual and Physical Worlds

Explore a recorded conference session from Unreal Fest Seattle 2024 where Artificial Rome demonstrates their groundbreaking approach to merging virtual and physical worlds for leading fashion and lifestyle brands. Discover how this pioneering studio leverages various Unreal Engine tools to craft immersive, art-driven experiences that deeply engage audiences. Learn innovative techniques for blending creative storytelling with cutting-edge technology to develop unique environments that transform digital interactions into multi-sensory, emotionally resonant experiences. Throughout this 44-minute presentation, gain insights into the intersection of art and technology, and see how these elements can be harmoniously combined to create compelling brand experiences that transcend traditional boundaries.