Discover key strategies and techniques for crafting compelling pitches in this APS Physics summer webinar. Learn how to transform technical presentations into engaging lectures that resonate with audiences and convert skeptics into believers. Explore the importance of storytelling, non-verbal communication, and understanding audience values in effective persuasion. Gain insights from Peter Fiske on appealing to both mental systems, establishing trust, and adapting communication styles. Delve into the neuroscience behind storytelling and acquire practical tips for connecting with people in various professional settings. Apply these skills to enhance your ability to pitch yourself and your ideas successfully, opening doors to important career opportunities.
Overview
Syllabus
Intro
Chain Reaction Innovations (CRI) Call for Applications
WEBINAR SERIES
How Do I Find Out What Their Problems Are?
From Last Session... Customers don't care about technology, they care about solving their problems
Communication - Definition
We are highly evolved social animals...
Don't believe me? Let's try an experiment...
Daniel Kahneman (Nobel Prize - Economics, 2002)
Here's the big idea from Kahneman's work...
Effective Persuasion Requires Appealing to BOTH Mental Systems...
How do most people persuade ("sell")?
Why Do People Decide?
What are some ways you can establish trust during your presentation?
Communication styles of others...
What does my audience value?
Non-Verbal Communication
In order to be "heard you have to "connect
Meeting people for the first time
Telling stories is powerful Jedi magic
The Neuroscience of Story Telling
Wrapping it all up... Because we are Homo sapiens, we are subject to a range of behaviors and biases
Peter Fiske's articles in Nature
Taught by
APS Physics
