Beyond Categories: New Frontiers for App Business Growth

Explore new frontiers for app business growth in this 30-minute conference talk from Google Playtime 2023. Delve into a new framework and insights on user engagement and payment patterns as apps evolve to blend social, content, functional, and transactional experiences. Learn strategies for catering to future users, from expanding use cases to focusing on niche offerings. Gain valuable perspectives from industry experts Jeni Miles (Google Play), Antoine Sakho (Mozza Angels), Roie Shiloah (Simply), and Rohit Agarwal (Soundcloud) as they discuss how apps can meet the changing needs of today's users and drive business growth beyond traditional categories.