Analyzing User Engagement with TikTok's Short Format Video Recommendations

Explore a comprehensive analysis of user engagement with TikTok's short-format video recommendations in this 15-minute conference talk from CHI 2024. Dive into the findings of a large-scale empirical study conducted using data donations from 347 TikTok users, encompassing 9.2 million video recommendations. Discover insights on daily usage time trends, user attention patterns, and engagement differences between followed and recommended content. Learn about the methodology of designing a data donation system and gain valuable understanding of user behavior on short-format video platforms. Uncover the implications of recommendation systems on user engagement and the evolving landscape of social media consumption.