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Explore a case study and demo showcasing a new approach to achieving a rich catalog in Backstage in this 26-minute conference talk. Learn why traditional methods of building a comprehensive catalog can be challenging and discover an innovative solution that allows users to edit metadata via the UI with immediate entity updates. Gain insights from the experiences of several companies, including Twilio, who have implemented this approach for defining and storing metadata in the Backstage catalog. Understand the importance of a rich catalog with annotated entities for enabling plugins and managing data like links and relationships. Delve into the potential evolution of this method and its impact on maximizing Backstage's value for organizations.