Communicating Climate Science: Innovative Strategies and Social Media Engagement

Explore a comprehensive analysis of innovative climate science communication strategies in this AGU Chapman Conference talk. Delve into the "Earth: The Operators' Manual" (ETOM) initiative, which employs storytelling, metaphors, and multi-platform outreach to combat climate change misinformation and promote clean energy solutions. Discover the impact of live presentations, PBS specials, and social media engagement on audience understanding and action. Learn how the project effectively counters climate denial through memorable analogies, data-driven rebuttals, and empowering audiences with new arguments. Gain insights into the future of climate change communications and the power of diverse voices in spreading scientific knowledge.