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Explore the challenges and misconceptions surrounding Agile implementation in organizations through this insightful 54-minute conference talk from Devoxx. Discover how to effectively teach Agile principles to teams who believe they are already practicing them, and learn strategies for overcoming resistance from businesses that claim "Agile doesn't work." Gain valuable insights into effecting real change at both the ground level and throughout the wider business, drawing from successful techniques used by ThoughtWorks consultants. Uncover methods to address common obstacles, such as the misconception that Agile is solely a technology group initiative, and learn how to navigate situations where previous attempts at Agile implementation have failed.