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Explore strategies for ensuring consistent accessibility standards in web development through this 23-minute conference talk from the Drupal Association. Delve into the growing importance of web accessibility, particularly in light of the EU Web Directive, and learn why many websites fail to meet minimum standards. Discover practical ways to empower development teams to understand accessibility requirements, identify issues early, and build inclusive products. Cover common reasons for accessibility failures, resources for skill improvement, processes for early issue identification, knowledge sharing techniques, and methods for conducting accessibility audits. Gain insights on preparing clients for accessibility requirements and implementing small process changes for rapid positive impact. Learn to level up team-wide accessibility skills, define clear testing solutions, create shared understanding of requirements, and facilitate accessibility testing for all team members. Ideal for project managers, product owners, developers, and anyone committed to delivering high-quality, standard-compliant, and inclusive web projects.