Embark on a fast-paced exploration of China's technological landscape in this 25-minute conference talk. Discover how smartphones have become the central hub for daily life in a mobile-first society, examining the impact of platforms like WeChat and Alipay. Delve into online-to-offline commerce, the evolution of QR codes, and emerging forms of social-mobile communication, including livestreaming and VR cafes. Gain insights into the rapid changes in brand dynamics, the rise of online influencers creating instant offline brands, and the implications for businesses. Learn about China's unique approach to digital payments, e-commerce innovations, and the new class of entrepreneurs challenging traditional retail models. Understand how China is leapfrogging multiple categories and setting trends that could shape the future of technology globally.
Overview
Syllabus
Intro
Modern China
Mobile As The Remote Control Of Our Lives
Booking A Doctor
Picking Up The Kids
Ordering Food Delivery
Having A Meal
Digital Payments For Frictionless Transactions
WeChat Advertising (Still Early Days)
E-Commerce Adds Livestreaming
Social Commerce, Cracked
Western Internet Influencers Rely On Sponsorships
Meet The New Merchant / Designer / Retailer
New Class Of Entrepreneurs Challenge Fast Fashion
Monetizable Interaction is The Grease To The Flywheel
Virtual Reality Cafes / Arcades
China is Leapfrogging Multiple Categories
Taught by
a16z
