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Explore the diverse experiences of working in four different startups over two decades in this conference talk from NDC Oslo 2020. Gain insights into the challenges and opportunities encountered in various startup environments, including an interactive television venture during the dot-com bust, a self-funded software services company for the TV industry, an angel-backed MP3 download platform, and a VC-funded startup in London's Shoreditch tech scene. Learn valuable lessons from each unique startup journey, understanding the impact of funding sources, market conditions, and industry focus on a company's growth and success.