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Explore the intricacies of media bias and ethical journalism in this TEDx talk by award-winning journalist Amber Rahim Shamsi. Delve into the core values of journalism and its role in serving the public, while uncovering the biases present within media houses driven by ownership, political interests, and profit motives. Learn practical tips for detecting media bias and critically evaluating news sources. Discover the importance of transparency in journalism and how narratives are shaped. Gain insights from Shamsi's extensive experience as a multimedia journalist, political commentator, and media development expert, including her roles as Pakistan editor for a Dubai-based digital media start-up and Director of the Centre for Excellence in Journalism at the Institute of Business Administration. Understand the significance of fact-checking initiatives and international collaborations in promoting responsible journalism. This 18-minute talk, delivered at TEDxSTMU, offers valuable perspectives on navigating the complex landscape of modern media and fostering a more informed society.