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Explore a commerce-centric approach to queuing fairly at high throughput in this 42-minute conference talk from Strange Loop. Delve into Shopify's journey from traditional rate-limiting to a sophisticated, business-aware user queueing system. Learn how the company evolved its traffic management strategy to handle write-heavy bursts up to 5x baseline throughput during large E-commerce flash sales. Discover the limitations of edge-tier overload protection and how moving throttling to the Rails monolith application tier improved flexibility, maintainability, and user experience. Gain insights into load testing and migration strategies applicable to any domain requiring traffic burst management. Understand the importance of integrating business logic into queueing systems to prevent issues like inventory mismatches during high-traffic events. Benefit from lessons learned in developing a more equitable and efficient queuing mechanism that considers the nuances of E-commerce operations.