A Bold New Flavor of Entrepreneurship - Jeni Britton Bauer's Ice Cream Journey

Explore the entrepreneurial journey of Jeni Britton Bauer, an art student turned world-famous ice cream entrepreneur, in this 43-minute talk from The Aspen Institute. Discover how Britton Bauer followed her creative instincts and taste buds, dropping out of college to pursue her dreams. Learn about the role of entrepreneurs in the growth economy and the conditions necessary for launching successful innovations. Gain insights into starting small, pitching and launching a business, maintaining quality, and navigating traditional business models. Delve into topics such as grants, millennials, B Corp status, and the history of American ice cream culture. Hear about Britton Bauer's inspirations, including her grandmothers, cookbook influences, and the revival of the soda fountain tradition. Listen to audience questions and Britton Bauer's final thoughts on entrepreneurship and innovation in the food industry.