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Discover the six counter-conventional mindsets of successful entrepreneurs in this 17-minute TEDx talk by Dr. John Mullins, a celebrated London Business School entrepreneurship professor. Learn practical strategies and insights drawn from Mullins' best-selling book that can be applied to build thriving businesses across various industries. Explore the secrets of world-class entrepreneurs and gain a fresh perspective on entrepreneurship. Uncover how these mindsets can empower anyone to challenge assumptions, overcome obstacles, mitigate risks, and potentially change the world. Benefit from Mullins' extensive experience as an award-winning scholar, thought leader, and former executive in high-growth retailing firms, including two ventures he founded and one he took public.