Media and the Fertility Transition in Developing Countries - Lecture 22

Explore a guest lecture by William Ryerson, President of the Population Media Center, on media's role in fertility transitions in developing countries. Discover how radio and TV serial dramas are used to effect behavior change regarding women's status, family planning, and AIDS prevention. Learn about the Sabido method and its application in creating impactful melodramas that reach millions of viewers. Examine case studies from Tanzania, Ethiopia, and other countries, showcasing the effectiveness of mass media in addressing population growth, women's rights, and environmental issues. Gain insights into the research-backed approach used to measure changes in audience knowledge, attitudes, and practices. Delve into the intricate relationship between population dynamics, economic development, and environmental sustainability in this comprehensive 77-minute lecture from Yale University's Global Problems of Population Growth course.