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Explore the art of ethical phishing in this engaging conference talk from GrrCon 2016. Discover how to design and implement effective phishing campaigns to test and improve your organization's security awareness. Learn valuable techniques for creating convincing phishing emails, setting up realistic landing pages, and analyzing employee responses. Gain insights into the psychology behind successful phishing attacks and how to leverage this knowledge to strengthen your company's defenses. Understand the legal and ethical considerations of conducting internal phishing exercises and how to communicate results effectively to management. Walk away with practical strategies to educate employees and build a more resilient security culture within your organization.