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Explore the challenges and strategies of implementing an application security program at a tech startup in this 53-minute conference talk from LASCON. Gain insights into winning over developers, implementing effective tooling and automation, and rapidly improving security for a growing SaaS startup. Learn from the speaker's first-hand experience during the initial year of establishing an appsec program, addressing concerns about startup environments, compensation, and business models. Discover practical approaches to enhance the security posture of a young company while navigating the unique landscape of startup culture and resources.