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Yale University

Battles For and Against Americanization in Post-War France - Lecture 20

Yale University via YouTube

Overview

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Explore the complex history of anti-Americanism in France through this 48-minute lecture from Yale University's "France Since 1871" course. Delve into the post-World War II era, examining French reactions to the Marshall Plan, American military presence, and the influx of U.S. products. Analyze the perception of American cultural imperialism, focusing on iconic symbols like Coca-Cola and architectural changes. Investigate the evolution of French consumer culture and the impact of globalization on traditional markets. Conclude by examining efforts to preserve linguistic purity in the face of English language influence. Gain insights into the nuanced relationship between France and the United States, understanding how cultural, economic, and political factors have shaped French attitudes towards Americanization over time.

Syllabus

- Chapter 1. Current Disputes in the French University System
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- Chapter 2. Anti-Americanism in France from 1945: Intellectuals and Communists against "Coca-Colonization"
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- Chapter 3. Perception of American Aggression: The Fear of War
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- Chapter 4. The Coca-Cola Expansion
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- Chapter 5. Anti-Americanism in Architecture: Against Skyscraperization
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- Chapter 6. Americanization and Globalization: From Village Markets to Supermarkets
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- Chapter 7. Purity of the French Language: The Threat of Franglais
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