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Learn about achieving a sustainable decarbonized society through economic principles in this lecture from the 17th Kyoto University Research Institute and Center Symposium. Explore how economics can help address complex societal challenges like sustainability and decarbonization through clear, practical approaches. Discover the current state of local communities and potential pathways for change, examining alternatives to strict regulations for modifying individual behaviors. Follow along as Associate Professor Nobuhiko Shimizu discusses sustainability initiatives from the perspective of Matsuyama, an environmental model city, covering topics from local community actions to national-scale implementations. The lecture progresses through key themes including sustainability and climate change, environmental policy and economics, cutting-edge carbon tax research, community-level approaches, and practical research applications, concluding with comprehensive insights for building a sustainable society.