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XuetangX

Tourism Policy and Planning

Nankai University via XuetangX

Overview






Airport, train station, shops, tourism scenic spot, even a square, the surged tourists everywhere indicates we are in an era of the prosperity of global tourism.

What has made these destinations world-famous and built a firm bridge between destinations and tourists? Is it the instigation of a tourism policy, or the effective utilization of the unique tourism resources, or the blooming tourism market demand, or a sustainable tourism planning and implementation in tourism destination? All these questions are answered in our course-tourism policy and planning.

This course will help you to understand the whole process of tourism destination development which includes: tourism resource analysis,tourism demand analysis,tourism products, events and experiences development,tourism spatial planning,plan assessment and evaluation.

These contents will be presented by four world-renowned experts in tourism planning and me. Welcome to our course.




Syllabus

  • Week 1 Policies and Plans for the Tourism Sector
    • 1.1 Tourism Planning and Policy
    • 1.2 Planning Principles
    • 1.3 Strategic Planning at Different Levels
  • Week 2 Overview of Tourism Planning
    • 2.1 Planning in the Context of Tourism Development
    • 2.2 History of Tourism Planning Globally and Domestically
    • 2.3 Tourism Planning Processes and Practices
    • 2.4 Changing Trends in Tourism Planning
  • Week 3 Tourism Formulation And Implementation
    • 3.1 Tourism Destination Area Planning
    • 3.2 Sustainable Tourism Product Development
    • 3.3 Developing Tourism Events & Experiences
    • 3.4 Assessing and Evaluating Destination Plans
    • 3.5 The Hot Topics of Tourism Planning Technology
  • Week 4 Tourism Impacts and Management
    • 4.1 An Introduction to Tourism Impacts
    • 4.2 The Economic Impacts of Tourism
    • 4.3 The Socio-cultural Impacts of Tourism
    • 4.4 The Environmental Impacts of Tourism
  • Week 5 Special Issues and Case Study
    • 5.1 Host-guest Interaction and Tourism Development in Two Regions: Yunnan Province and Overseas
    • 5.2 From Capacity to Overtourism
    • 5.3 Tourism Planning and Holistic Tourism: Governance and Innovation for A Destination Country

Taught by

Kun Zhang, Carson L. Jenkins, Bihu Wu, Geoffrey Wall, and Ludwig.G.Rieder

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