As one of the few online tourist guide courses for undergraduate students in China, the course has outstanding advantages, competitiveness and 3 defining features:
(1) Diversified goals -- to help students become professional tour guides with solid theoretical foundation and strong practical ability, and successfully obtain the tour guide vocational skill level certificate and employment; to help tourism practitioners strengthen the operation skills of tour guiding, broaden their employment channels; to help the public uncover the mystery of tour guide occupation, and have a more comprehensive understanding of tourism.
(2) Innovative content -- all theoretical knowledge is reorganized and integrated, with more reasonable and practical learning modules, and expanded contents such as "Tourism Law of the People's Republic of China", tourism route design, epidemic prevention and control, tour guide vocational skill level certificate examination is added; At the same time, it pays attention to practical operation training, relying on a number of national 5A-level scenic spots to make real scene recording, and the national gold medal tour guide directing simulated tour group leading training.
Famous teachers in actual business --enhancing the cooperation between schools and enterprises, successfully build a "double professional" teaching team, and explore the integrated teaching mode of "production, university and research". Our crew has not only the school teachers of tourism and law with rich theoretical knowledge, but also numerous practical tutors in the real business, including National Gold Medal Tour guides, National advanced Tour Guides, Most Beautiful Tour Guide in Lijiang as well as senior etiquette coach, examiners of tour guide oral test in Yunnan National Tour Guide Certificate Examination Area, etc. At the same time, Dou Zhiping, a national second-level professor, was invited to serve as the course consultant. She is the chief editor of the periodical Tourism Research, the director of national high-quality courses, and the senior visiting scholar of the International School of Tourism Management in Zurich, Switzerland, appointed by the government. For many years she has devoted herself to the studying of current situation and development of tour guide industry, and has her own unique and forward-looking views on tour guide courses.
