一、 Course Overview
In the past and today, color has influenced and promoted the development of society in many ways. Since the establishment of the modern color discipline in the 17th century, we have been able to interpret the phenomenon of color through professional theories and consciously use color to transform our lives. This course focuses on the basic theory of color and the use of color, and consists of 8 chapters. Learners will be able to grasp the introductory theory of color, understand the history and humanities story of color, understand the design logic of color in many visual disciplines.
二、Objectives
Through this course, students will acquire the following knowledge and abilities: Through the study and practice of the basics of color and its application, this course aims to popularize the concept of color and the basics of color for non-majors and the general public. This course will enable students to understand and master the basics of color, and to develop a sense of aesthetics and an interest in color.
knowledge level: Basic color theory; color culture; color design logic.
technical level: entry points and methods of visual color design.
Level of literacy: cultivating a sense of color aesthetics.
三、Course Outline
01
Basic knowledge of color
Lesson time
1.1 The Creation of Color - Color is light
1.2 The Three Elements of Color - Hue, Lightness and Purity
1.3 Color System - GPS of Modern Color Science
1.4 The Psychological Effects of Color - Color Reading
1.5 The Naming of Colors--Azure Waiting for Misty Rain
02
Color Family
Lesson
2.1 Red--Adrenal Hormone Associated Color
2.2 Blue - The Past and Present of 2020's Most Popular Color of the Year
2.3 Purple - Why Disney villains are always in purple
2.4 Yellow - How it got to the Royal Throne?
2.5 Green - The Color of Hope or Poison
2.6 Colorless System: Black, White and Grey - Ranked NO.1 in Tonal Colors
03
Color in Architecture
Lesson
3.1 Ancient Chinese Architectural Color – Ranking Rules for the Color Pair
3.2 Interior Color Design - Ikea Color Matching Method Explained
3.3 Holy Light in The Gothic Church - The Magic of Stained Glass Windows
3.4 Urban Color Planning and Protection - The Story of Two Hundred Years of ‘Turin Yellow’.
3.5 Regionality of Architectural Color: The Color Gene of Phoenix Ancient City
3.6 Annual Popular Colors - The Visible Hand of Color
04
Color in Painting
Lesson
4.1 Colors in Primitive Murals--Three Levels of Color Cognition of Human Beings
4.2 Color in Chinese Ink Painting--Black and White Have Sentiment
4.3 Color in Baroque Painting--A Visual Feast of Carnival
4.4 The Impressionist Color Revolution - They Were ‘Color Hunters’
4.5 Post-Impressionist Color - Van Gogh's Burning Colors
05
Color in Clothing
Lesson
5.1 Plant Dyeing - Can Plant Dyed Clothes Cure Diseases?
5.2 The Semiotics of Ethnic Clothing - Color as a Group
5.3 Personal Color Orientation - What Colors Make Me Look Good?
5.4 Color in Religious Clothing - Witches Know More About Color Than You Do!
5.5 Color in Ancient Clothing - How Does Dream of the Red Chamber Use Clothing Color to Portray Characters?
5.6 Color in Sportswear - Awakening Your Motivation Starting with Your Clothes
06
Color in Advertising
Lesson
6.1 Color eye-catchingness - Please Look at Me
6.2 Color Hauteur - From Royal Purple to Morandi
6.3 Color and Appetite - The Secret to Making You Eat More and Eat Less
6.4 Color Marketing - The Color Pusher of ‘Buy Buy Buy’
07
Colorism in Movies
Lesson
7.1 The Narrative Nature of Color - The Song of Color in La La Land
7.2 Color in Literary Movies - The Captivating Tones on Film
7.3 Color in Science Fiction Movies - Cyberpunk Red and Blue
7.4 Color Representation in Overcast and Rainy Scenes – Weathering with You Teaches You About Rain
7.5 Color Design for Games - From Games to Art
08
Color in Arts and Crafts
Lesson
8.1 Colors in Tongguan Kiln - Ancient Colors Held in the Hand
8.2 The Story Behind Celadon Porcelain - Is One Piece of Celadon Worth a Thousand Pieces of Gold?
8.3 Color Chromatography of Embroidery - The Embroiderer's Secret
8.4 Children's colors - the color of the happy button
