This module not only focuses on disciplines such as journalism and communication, but also on the universal application of smart media communication and provides practical guidance and reviews cutting-edge ideas. Guided by the “smart” concept and core feature of “communication”, the course helps students think from multiple perspectives, cultivate interdisciplinary thinking, and improve their basic knowledge and professional capabilities, enabling them to acquire necessary skills of observation and judgment, value analysis and lifelong learning, as it integrates the power of technology and the beauty of communication.
Overview
Syllabus
- 1 Media’s Role in the AI Era?
- 1.1 Evolution of communication technology
- 1.2 The "Four Prophets" of communication technology: Marshall McLuhan, Jean Baudrillard, Manuel Castells and Kevin Kelly
- 1.3 The advent of the intelligent technology revolution
- 1.4 Communication becomes intelligent: From radio and television to social media
- 1.5 ABC of Smart Media Communication
- 2 Differences in Smart Media Communication
- 2.1 All-embracing media, all-inclusive connection
- 2.2 Human-machine interaction, human-machine integration
- 2.3 Public as the participant and public as the media
- 2.4 Time disorder and fragmentation
- 2.5 Space mobility and contextualization
- 2.6 Smart Vs Human
- 2.7 Reason Vs Emotion
- 2.8 Virtual Vs Real
- 2.9 Technology Evolution Vs Morality
- 2.10 New prospects of Smart Media communication
- 3 VR—Pioneering Smart Media Communication
- 3.1 VR + Smart Life
- 3.2 VR + Fashion
- 3.3 VR+ News/Journalism
- 3.4 VR+ Future Images
- 4 Smart News—The Backbone of Smart Media Communication
- 4.1 Smart News aggregation
- 4.2 Smart News production
- 4.3 Smart News distribution
- 4.4 Smart News consumption
- 4.5 Reflection and prospects of Smart News
- 5 Social Network—The Core of Smart Media Communication
- 5.1 From public society to private society：The transformation of Facebook
- 5.2 From six degrees of separation to smart society：The “Ta in” of Toutiao
- 5.3 From interpersonal interaction to human-machine interaction: The Cupid of Baidu
- 5.4 Voice as a smart gateway
- 5.5 From “like-minded” to algorithm
- 5.6 Beware of social bots
- 5.7 New social network ecosystem in the smart era
- 6 Platform Society—The Trend of Smart Media Communication
- 6.1 Digitalization
- 6.2 Commercialization
- 6.3 Selection
- 6.4 Smart city and traffic communication
- 6.5 Smart healthcare and health communication
- 6.6 Smart education and education communication
- 6.7 Case: Short video and youth education
- 6.8 Case: Smart government and social governance
- 6.9 The advent of smart society
- 7 The Push by 5G
- 7.1 From full space and time to full media
- 7.2 From full connection to all personnel media
- 7.3 From full-featured communication to full-effect media
- 7.4 Refactoring the information system
- 7.5 Reconstructing the user platform
- 7.6 Reshaping the media industry: Omnimedia/Full media and smart media
- 7.7 Case analysis: Intelligence in journalism
- 7.8The imagination of 5G's intelligent media communication
- 8 Reflection and Future of Smart Media Communication
- 8.1 Future media and future society
- 8.2 The direction and innovation of Smart Media era
Taught by
DUAN Peng, ZHANG Lei, SONG Kai, and HAN Xiao
