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XuetangX

Innovative Entrepreneurship in Mobile Health

Chengdu University of TCM via XuetangX

Overview

This course is Top online undergraduate courses in Sichuan Province. It started in July 2021, for undergraduates  in the whole university. 

This course is divided into three parts, including 7 chapters.

The first part is "mHealth elementary knowledge", including chapter 1 to chapter 4 --- the overview of the mHealth market, the relevant policies in mHealth industry, and key technologies of the mHealth instruments, etc. 

The second part is "mHealth innovation and entrepreneurship knowledge", including chapter 5 and chapter 6 --- the innovation and entrepreneurship core issues of mHealth such as innovative products and marketing process, etc.

The third part is "Typical cases of mHealth", which is chapter 7--- typical cases of mHealth care in the field of Traditional Chinese Medicine.  

The feedback information by questionnaire shows that the surveyed learners have a good overall satisfaction, especially a high evaluation of the course content and ideological value. Learners put forward new challenges to rating feedback. For "student assessment" and "system feedback", intelligent evaluation tools will be developed in the later stage to provide multi-level evaluation function, support learners' self-reflection, feedback and adjustment, so as to improve their satisfaction and learning quality.    

A total of 48,500 students chose courses inside and outside theuniversity. Among them, 2472 are on campus. The advantages of the course lie in the close combination of mHealth and Traditional Chinese Medicine,  focusing on the detailed introduction of the basic knowledge and practical cases of innovation and entrepreneurship in the field of mHealth, in view of the huge opportunities  in the current innovation and entrepreneurship in the field of healthcare,  which conforms to the trend of the times. The disadvantage is  the shortage of colleted feedback information, which will make subsequent modifications.


Syllabus

  • Chapter One Overview of the mHealth market
    • 1.1 Mobile medical concept, Composition and Classification
    • 1.2 Mobile medical market status at home and abroad
  • Chapter Two Mobile medical industry related policies
    • 2.1 Foreign mobile medical project promotion and regulatory policy
    • 2.2 China's mobile medical project supervision and industry promotion policy
  • Chapter Three Mobile medical key technology
    • 3.1 Mobile medical instrument
    • 3.2 Internet of Things
    • 3.3 Positioning and navigation
    • 3.4 Intelligent terminal
    • 3.5 Mobile medical App
  • Chapter Four Mobile medical main application
    • 4.1 Outpatient service
    • 4.2 Be hospitalized
    • 4.3 Drug management
    • 4.4 Smart medical care
    • 4.5 Public health management
  • Chapter Five Products of MHealth for Innovation and Entrepreneurship
    • 5.1 Innovation and Entrepreneurship Trend in MHealth
    • 5.2 Product Positioning
    • 5.3 Product Design
  • Chapter Six Marketing Process of Mobile Health for Innovation and Entrepreneurship
    • 6.1 Target Market Analysis
    • 6.2 Pricing of Mobile Health Products
    • 6.3 Sales Process Design
    • 6.4 Follow-up Marketing Strategy
  • Chapter Seven MHealth cases in the field of Traditional Chinese Medicine
    • 7.1 typical case of Chinese medicine smart equipment
    • 7.2 typical case of TCM smart diagnosis and treatment platform
    • 7.3 typical case of a smart Chinese medicine pharmacy
    • 7.4 typical case of TCM intelligent medical community
  • Final Examination

    Taught by

    Shiyu Wang , Li Meifeng, Wu Yingmin, Zheng Yongfeng, Di Wang , tingting, Fan Yang , and Yang Feng

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