Students will be able to gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry; learn about the roles of ICT infrastructures and tools in shaping the business environment, business models, marketing practices, revenue strategies, and customer services; understand the dynamic that is generated in the development of ICTs and its impact on hospitality and tourism organizations
Overview
Syllabus
- Welcome to HTM540x Innovation and Technology Management in Tourism and Hospitality
- Introduction to the Course
- General Information
- Course Overview
- Academic Integrity
- Pre-course Activity
- Schedule & Syllabus
- Assessment & Grading Policy
- Individual Presentation Assignment Guideline
- Individual Presentation Assignment Guideline
- Individual Presentation Assignment Question
- Individual Presentation Assignment Question
- Submit Individual Presentation Assignment
- Submit Individual Presentation Assignment
- Live Events
- Guidelines for Participation in Live Events
- Submit Screenshot(s) from Live Events
- Week 1: An Introduction to IT in Hospitality & Tourism Industry
- Week 1 Getting Started
- 1.1 Tourism as The Experience Economy and Information Technology as The Enabler
- Case Study - An Introduction to IT in Hospitality & Tourism Industry
- Week 1 - Suggested Further Reading
- Week 1 Review
- Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
- Week 2 Getting Started
- Getting to Know Professor Ulrike Gretzel
- 2.1 Understanding Technology
- 2.2 Theoretical Foundations of Technology Adoption
- 2.3 Factors Influencing Technology Adoption
- 2.4 Technology Innovation & Diffusion
- 2.5 Hype Cycle & Technology Adoption Life Cycle
- 2.6 Technology Non-Adoption & Non-Use
- Case Study - Virtual Reality & Tourism
- Week 2 Suggested Further Reading
- Week 2 Review
- Week 3: Value Creation Through IT and Innovation
- Week 3 Getting Started
- 3.1 IT and Business Value
- 3.2 Understanding IT in the Resourced-Based View (RBV) Theory
- 3.3 Business Value of IT
- Week 3 Case Study - How Do Hospitality Organizations Apply IT to Create Value?
- Week 3 - Suggested Further Reading
- Week 3 Review
- Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
- Week 4 Getting Started
- 4.1 Mobile Technology, Social Media, and Business Innovation
- 4.2 Mobile Technology and Social Media: A Technology Affordance Perspective
- 4.3 Mobile Technology and Social Media Based Innovations: Trends and Examples
- Week 4 Case Study - Suggestions on Developing Research Interests in IT (including Key Research Areas) and How to Get Started in Research on E-Tourism
- Week 4 Suggested Further Reading
- Week 4 Review
- Week 5: Digital Marketing in Tourism & Hospitality
- Week 5 Getting Started
- 5.1 Marketing 4.0 in the Digital Economy
- 5.2 Media & Communication Planning
- Week 5 Case Study - Marketing Technology and Innovation at Hotel ICON
- Week 5 Suggested Further Reading
- Week 5 Review
- Mid-term Test Guidelines
- Mid-term Test Guidelines
- Mid-term Test Question
- Mid-term Test Question
- Take Mid-term Test (For Verified Learners)
- Take Mid-term Test (For Verified Learners)
- Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research
- Week 6 Getting Started
- Getting to Know Dr. Anyu Liu
- 6.1 How to understand big data
- 6.2 Big data applications_Tourism demand forecasting
- 6.3 Big data applications_Mapping, identification and representations
- 6.4 Big data applications_Knowledge and value creation Part I
- 6.5 Big data applications_Knowledge and value creation Part II
- Getting to Know Dr. Bing Pan
- Week 6 Case Study - Tourism Big Data
- Week 6 Suggested Further Reading
- Week 6 Review
- Week 7: Future Trends and Issues: Web 3.0, Blockchain & Metaverse
- Week 7 Getting Started
- Getting to Know Dr. Faye Hao
- 7.1 The Concept of Blockchain
- 7.2 Blockchain and Web 3.0 in Hospitality and Tourism
- 7.3 The Concept of Metaverse
- 7.4 Metaverse in Hospitality and Tourism
- Week 7 Guest Lecture - Technology-driven Service Innovations in Hospitality
- Week 7 Suggested Further Reading
- Week 7 Review
- Week 8: Digital Transformation in Tourism & Hospitality Organizations
- Week 8 Getting Started
- 8.1 Why is Digital Transformation Imperative?
- 8.2 What is Digital Transformation?
- 8.3 Some “Know-How” from Different Industries
- Week 8 Case Study - Business Model Innovations in Travel Industry -- The Power from I.T. and Design
- Week 8 Suggested Further Reading
- Week 8 Review
- Final Exam Guidelines
- Final Exam Guidelines
- Final Exam Questions
- Final Exam Questions
- Submit Final Exam
- Submit Final Exam
Taught by
Dan Wang
