Learn essential strategies for digital platform success through this comprehensive certification program that explores key success factors, platform strategy development, and effective collaboration with external digital platforms. Gain valuable insights from Cornell University's expert faculty through live Q&A sessions and recorded content, focusing on practical applications in the modern business landscape. Master the fundamentals of platform economics, understand how to create and capture value in digital ecosystems, and develop skills to make informed strategic decisions about platform partnerships and competition.
Overview
Syllabus
- 课程介绍
- 模块1：数字平台成功的关键要素
- 模块2：制定数字平台策略
- 模块3：如何与外部数字平台合作
- 课程资源
- 直播答疑回放（第三期）
Taught by
Justin P. Johnson
