Learn how the COVID-19 pandemic has accelerated retail transformation in this Mandarin Chinese lecture that examines the emergence of "new retail" concepts and strategies. Explore the fundamental shifts in consumer behavior, digital adoption, and business models that have reshaped the retail landscape during the global health crisis. Analyze how traditional retailers have adapted through omnichannel integration, contactless solutions, and innovative technologies to meet changing customer needs. Gain insights into successful case studies of retail digital transformation and understand the long-term implications for the future of commerce in a post-pandemic world.
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