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In this lab, you will use BigQuery for data processing and exploratory data analysis, and the Vertex AI platform to train and deploy a custom TensorFlow Regressor model to predict customer lifetime value (CLV). The goal of the lab is to introduce to Vertex AI through a high value real world use case - predictive CLV. Starting with a local BigQuery and TensorFlow workflow, you will progress toward training and deploying your model in the cloud with Vertex AI.