What you'll learn:
- Understanding the importance of writing a business plan.
- Writing a compelling Vision and Mission Statement.
- How to write Operational Objectives that inspire action.
- Conducting an Internal and Competitive Analysis.
- Understanding the different business structures in Canada.
- The importance of identifying a target market for your marketing and communications strategies.
- The elements of strong branding.
- eCommerce fundamentals.
- How to create financial statements for your business.
- Planning for smooth business Operations.
Ready to start your entrepreneurship journey or get that business plan complete?
Well this is the perfect opportunity to take the next step and sharpen your business skills as you write your business plan. We will be taking you through the entire process of Business Plan writing, so that by the end of the course, you will have a complete business plan.
Designed for the budding Entrepreneurs or Small Business owners in Canada, this course provides clear explanations, plenty of examples and is meant to give you the tools and confidence to enter the business world and take the next step in your entrepreneurship journey.
Business growth begins with a strong foundation with well written plans and strategies that inspire action.
We Will Be Taking You Through:
Getting Started with a Self-Assessment
Benefits of a Business Plan
Identifying Your Strengths and Weaknesses as a Business Owner
Company Vision
Management Overview
Describing the Business Model
Defining and Structuring Your Business
Business Structure
Company Mission
Operational Objectives
Protecting the Business, Trademarks in Canada
Start Up Needs
Identifying Your Target Market
Target Market Analysis
Market Potential / Potential Market Share
Internal & External Analysis
Marketing & Branding Strategies
Product Planning
Marketing Plan
Branding
Social Media
Product Photography
Advertising Techniques & Principles
Content Planning
Distribution
Pricing Strategy
E-Commerce & Operations Planning
Manufacturing Plan
IT Infrastructure
Web Basics
eCommerce Basics
Finances
Accounting Procedure / Record Keeping
Sales / Cost Forecasting
Financial Statements
Financial Needs Assessment
This course is interactive, where you will be working on the various sections of your business plan as you go through the lectures! Take advantage of the downloadable resources provided and give your best effort to each activity!
By the end of this course, you will have foundational business knowledge and a complete business plan to use to run your business!
So if you're ready to get your Business Plan completed, let's get started!
