What you'll learn:
- What is search engine optimization (SEO)
- Main SEO components and principles
- First insights into SEO career and review of the SEO vacancies
- What are search engines and how they work
- Google ranking factors and search algorithms
- How to use various types of SEO promotion
- How to check the website for updates and remove the effec of the filter algorithm
- Best manual and automatic ways to conduct competitive analysis
- How to benchmark SEO performance and set SMART goals
- How to optimize a website for technical SEO
- How to conduct keyword research
- How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
- Tips and tricks that can help you structure a website and improve its usability
- Which SEO best practices to apply when working with content at every stage
- How to strengthen your off-page SEO and increase your domain authority
- How to improve your link-building activities
- How to use the most popular SEO tools for your website
- What is local SEO and how to use Google My Business?
Are you eager to kickstart your career in SEO? Seize your opportunity to learn top SEO techniques from practicing specialists thriving in digital marketing environments.
Gain valuable skills and build your resume within just 1 month of dedicated training. On top of that, ensure you can revisit materials whenever needed with lifetime access.
Based on industry insights and crafted by seasoned professionals, this SEO course provides over 12 hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize digital marketing campaigns and how to create a successful SEO strategy that will help websites rank higher in search results and attract more traffic.
Join a thriving community of over 150,000 students who have chosen our course to advance their SEO skills and achieve their career goals.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
A clear understanding of SEO strategy and its crucial role in online success
The fundamentals of SEO and why they're more important than ever
Difference between Old School and New School SEO approaches
Understanding the role expectations of an SEO specialist
Real-world exploration of current job opportunities and review of real vacancies
Mastery of essential skills for becoming a sought-after SEO professional
Unraveling the mechanics of search engines and their functioning
Investigation into Google ranking factors, algorithms, and penalties
Hands-on engagement with the Google Search Console
Practical ways to make sure that the website isn’t blocked or filtered
Most common SEO promotion practices
Ways to find and analyze competitors with the help of automatic tools
SWOT and 7P methods
Assessment of website performance via comprehensive analysis
Goal setting and creation of a foundational SEO strategy based on insights
How to measure SEO performance with the help of AIOSEO
Enhancement of a website's technical components for improved visibility and user experience
Effective utilization of a diverse range of tools for technical SEO excellence
Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
How to conduct keyword research: from brainstorming to clustering and placing semantics
Optimizing keyword analysis with the help of automatic tools
How to create a user-friendly website
Best ways to look for relevant topics to your niche
Creating SEO-friendly content
Exploring E-E-A-T principles
Measuring content performance
Creating content plan
Why off-page optimization is important for SEO
Main link building strategies, prospects, and tools
What types of links you can incorporate into your strategy, including editorial, earned, and paid links
How to identify high-quality sources of paid links
How to leverage editorial links effectively for the growth and success of your business
Building high-quality backlinks and earning mentions on other resources
How to use Majestic's tools to track and monitor your website's Trust Flow and Citation Flow over time and analyze a website's topical relevance and authority
Examine backlink profiles using The Majestic Site Explorer
Harness the power of ChatGPT for Search Engine Optimization
Fundamentals of Local SEO
Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
Generating leads with quiz marketing and Boosting Lead tool.
Job search tips and tricks
Don’t miss your chance to become a valued member of in-house SEO teams with a yearly salary of $64k.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
We've collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She's also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, resume template, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
Students' Support: If you have questions, I will always be willing to answer them.
A free copy of the "Cutting-Edge Digital Marketing" book.
Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
Dive into the course content with peace of mind, thanks to Udemy’s 30-Day money-back guarantee!
Click the “Buy now” to enroll in this SEO course right now and embrace your growth opportunities!
