What you'll learn:
- Build highly optimized, technically perfect WordPress websites
- Master technical SEO
- Write highly optimized SEO content
- Create responsive WordPress websites that load extremely fast
- Master WordPress
- Master On Page SEO
- Perform a technical SEO audit
- Master keyword research
What You'll Learn
How to Build 100% technically perfect, well SEOed websites: This course will give you a super solid foundation in technical SEO
On Page SEO: On Page SEO is covered in great detail here. Every factor is discussed with examples - including using Google's NLPtool
Build blazing fast WordPress websites : You'll see - with a live example - how to build websites that load extremely fast, with TTFB less than 0.2s - on a shared hosting account. You do not need to spend $100s a year on hosting - and you can do these quick optimizations in less than 30 minutes in most cases!
Every technique you need to know to build super fast, high performing websites is discussed with examples. These includeHow to use speed testing tools
Factors that influence site speed
TTFB
DNSresponse times
DNSprefetch
Prerendering and preconnect
GZip compression
Code bloat
Optimizing CSS and JS
SSL speed
Testing SSL certificates for vulnerabilities
SEO Schema and structured data: You'll discover how very easy it is to add JSON LDschema and structured data to your WordPress website.
You'll see how toUse Google's Data Highlighter and Data Helper tools
Add product schema
Add ratings and reviews
Recipes
ItemList
Events
Article schema
Local business schema
Debugging JSON LD schema code
Do a technical SEO audit: You'll get a thorough understanding of the important technical SEO factors that play a key role in helping your website rank in the search engines - and how to do a technical SEOaudit.
Master WordPress: Just about everything you need to know about setting up WordPress sites and adding and modifying content is discussed here in great detail. You'll learn ...
How to use cPanel
Register a domain
Setup web hosting
Configuring WordPress
How to add themes and plugins
How to use the Gutenberg editor
create .htaccess files
Create robots.txt and XML sitemap
Master WordPress Gutenberg editor
Understand search intent: Unless you understand search intent, you will not be able to create content that ranks in Google. In this section you'll learn about
The kind of keywords you would never want to target
Different types of search queries
Different types of content
Pogo sticking
Entity search
Query disambiguation and query deserves diversity
Understand keyword difficulty: Unless you know the difference between easy and hard keywords, you will not be able to choose keywords to target.
In this section you will see exactly how to get to know whether a keyword would be easy or hard to target.Master keyword research: This is a critical skill for any SEO. There's a science and an art to this. You'll get to learn how to do keyword research by seeing how it's done.
You will learn exactly how you can find low competition keywords that will be very appropriate for your site - no matter what your niche is.How to find 100s of easy keywords in any niche: This is one skill you will need to master if you are going to be an SEO. The lessons in this section will help you master this skill.
Understand how to write highly optimized SEO content: Writing SEO optimized content is not the same as writing content. You will get to see the exact steps you need to follow to write highly optimized SEO articles. These are the kind of articles that can rank for 100s or even 1000s of different keywords. You'll learn (with a detailed worked example) ...
How to identify variations of the primary keyword
How to identify secondary keywords
Optimize the title and description tags
Use proven techniques to increase your CTR in the SERPs
Craft your page's URL
How to do in-depth research
Improve your reading scores easily
Use Google's NLP tool to maximize your chances of ranking high
Add schema
Make your articles highly relevant topically
Create .htaccess files: You'll see how to create and modify the .htaccess file. You'll learn how to use .htaccess to
Setup redirects
Disable directory listings
Password protect individual directories
Block certain IP addresses
Protect the wp-login.php file
Add custom http headers
Create x-robots tags
Make your WordPress website more secure
Optimize images: This is another important skill every SEO needs to have. Unoptimized images can make your pages very slow to load and reduce your site's conversions. There's a lot more to image optimization than using a plugin to reduce image sizes. In fact, you will not want to use plugins to optimize images. You'll learn about ...
Best image types for the web
WordPress image sizes
HTML5 picture element
Using WebP images
Lazy loading images
Using free tools to reduce your image sizes by upto 90%
Optimizing alt text
Image filenames and SEO
Optimizing for SafeSearch
robots.txt: robots.txt is a file every SEO needs to know about. Mistakes in this file can seriously hinder your site's performance. In this section, you'll see how to ...
Create and validate your robots.txt file
Avoid common mistakes
Create meta robots tags
Avoid conflicts between robots.txt and your website's XML sitemap
Avoid conflicts between robots.txt and meta robots tags
International targeting and hreflang: If you are going to be working on very large sites that target multiple countries, you will need to know how to use hreflang. In this section, you'll see ...
How international targeting works
What ccTLDs are and when to use them
How to determine the best ways to implement international targeting for your website
The intricacies involved in creating multilingual URLs
How to use canonical tags with hreflang
How to get XML sitemaps to work well with hreflang
How to debug hreflang tags
XML sitemaps: Your website's XML sitemap - along with the robots.txt file - plays a key role in optimizing your crawl budget. Mistakes in XML sitemaps are all too common. And these seemingly benign mistakes can reduce your site's crawl budget. In this section you'll see ...
What crawl budget is and why you should care
XML vs HTML sitemaps - the differences
How to create video and image sitemaps
How to create and validate your XML sitemap
How to maximize crawl budget
How to avoid common errors in creating XMl sitemaps
Setup a CDN: By configuring a Content Delivery Network for your WordPress website, you can make your website a lot faster, more secure, increase availability and reduce the load on your server. In this section, you'll learn how to do this for free - and it takes only a few minutes!
Implement HSTS: By implementing HSTS for your WordPress website, you will make it more secure - and improve security. You'll learn how to do this, and see the prerequisites a website should satisfy before you can implement HSTS.
Requirements
A computer with an internet connection
A strong work ethic
Who this course is for
Webmasters
Web designers
Web developers
Bloggers
Business owners
Writers
By learning the skills taught here, you will be able to
Build highly optimized websites - this is a skill companies value a lot
Master technical SEO - This is exactly what is needed to rank in Google and other search engines
Write highly optimized SEO content - another very valuable skill companies are willing to pay a lot for
Create websites that load extremely fast without spending much - another highly lucrative skill. There are companies that do just this and nothing else.
Master WordPress - Everything you need to know to create WordPress websites is covered here in great detail
